Bio

[bio]

Research Affiliate at Massachusetts Institute of Technology (MIT). Current explorative studies: data strategy, platform thinking, artificial intelligence, blockchain business, and software theory.

Consultancy competencies and projects: change management, digital transformation, platform design, open innovation, data intelligence, corporate learning, and organizational analysis.

Previously Visiting Scientist at MIT. Prior to this, I served as Partner & VP Innovation at OpenKnowledge where I helped organizations to envision and enable their digital business transformation (Philips, Luxottica, Eni, A2A, Vodafone, Autogrill, Zegna, Legrand BTicino, Miroglio, Sanofi, Saras, Unipol, Edison). Having formerly worked at international research, data & software firms for more than 15 years, I’ve acquired solid experience in using digital analytics & big data for business intelligence & development serving as Commercial Director at Memis (Confirmit/Kantar networks), Head of Business Development at Jupiter Media Metrix (Comscore), Sales & Service Account at Agb Italy (Nielsen Audience Measurement). Previously Lecturer in Digital Analytics & Big Data at IE University (Madrid), I also collaborated to “Digital Markets” project, IMCA – USI University (Lugano).

I’ve published 4 books + business publications (cosimoaccoto.com). Author: “Il Mondo Dato” (Egea, 2017); Author: “Intelligenza Artificiale: da archivio a oracolo” (Economia & Management, 2017, 4); Author: “Big Data per il Business” (Economia & Management, 2016); Coauthor: “The PlatFirm Age” (HBR, 2016), “La grande sfida della digital disruption” (HBR, 2015). Author of the afterword to “Fisica Sociale” (Alex Pentland, Università Bocconi Editore, 2015). Coauthor: “Social Mobile Marketing” (Egea, 2014, 2e); Coauthor “Social Business Toolkit” (HBR, 2013); Coauthor “Marca e Metriche nei Social Media” (USI, 2010); Author “Misurare le audience in internet. Teorie, tecniche e metriche” (FrancoAngeli, 2007).

| skype cosimo.accoto | cosimo@mit.edu |http://www.linkedin.com/in/cosimoaccoto | cosimo.accoto@gmail.com |

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