"Scanning the social brain"

“The tools through which people make inquiries about society are central to the way they come to understand it and the possibility of harnessing ´big data´ are currently giving rise to a set of semiautomated tools that promise new ways to organize social inquiry. They work by programming algorithms to harness massive amounts of behavioral data on the web and synthesize it into manageable visualizations of the social. On the basis of interviews and document analyses this paper provides an analysis of the ways in which such visualizations are constructed and made sense of by project leaders across the areas of public governance, advertizing, military intelligence, strategic foresight and the social sciences. The theoretical framework of the paper is grounded in Social Construction of Technology, Actor-Network Theory and Software Studies in order to focus analytical attention on technological and discursive elements that are playing an influential role in the ´production-chain´ behind these new tools. Looking for similar elements across different industries allows for identifying ´core elements´ that are inevitably salient when constructing visualizations. Similarities in the way these elements are approached will be defined as signs of ´stabilization´ in the trend of visualizing big data whereas elements and approaches that are unique to subsets of cases and specific professional cultures will be denoted as ´flexible addons ´ to these core elements. By following the process of organizing the meaning and use of these emerging tools the paper intend open up these assemblages and specifically ponder the role of algorithms in organizing visibilit”

http://forskningsbasen.deff.dk/Share.external?sp=S56c0f36a-ea85-4a66-814c-0a4…

Information and Modern Corporation

“While we have been preoccupied with the latest i-gadget from Apple and with Google’s ongoing expansion, we may have missed something: the fundamental transformation of whole firms and industries into giant information-processing machines. Today, more than eighty percent of workers collect and analyze information (often in digital form) in the course of doing their jobs. This book offers a guide to the role of information in modern business, mapping the use of information within work processes and tracing flows of information across supply-chain management, product development, customer relations, and sales. The emphasis is on information itself, not on information technology. Information, overshadowed for a while by the glamour and novelty of IT, is the fundamental component of the modern corporation. In Information and the Modern Corporation, longtime IBM manager and consultant James Cortada clarifies the differences among data, facts, information, and knowledge and describes how the art of analytics has all but eliminated decision making based on gut feeling, replacing it with fact-based decisions. He describes the working style of “road warriors,” whose offices are anywhere their laptops and cell phones are and whose deep knowledge of a given topic becomes their medium of exchange”

http://mitpress.mit.edu/books/information-and-modern-corporation 

 

Gurus and Oracles: the marketing of information

“Again, these pessimistic conclusions concern liquid markets with a large number of very simple and visible transactions. In other information markets this effect is far less relevant. In fact, even financial information markets have seen a boom in the last decades thanks to all the market  inefficiencies and the “noise” produced by random traders with random goals and objectives. In sum, consistent with the reality in which information markets flourish, the rest of our discussion assumes the proper functioning of information markets, that is, where ownership can be protected by copyright laws and private information does not get revealed in people’s actions. While information sellers need to be aware of their market’s potential vulnerability, these market conditions do apply to the vast majority of information products”.

http://mitpress2.mit.edu/books/chapters/026201694Xchap2.pdf

The Origins of Marketing and Market Research: Information, Institutions, and Markets

“To understand the rise of marketing and market research, we need to understand what these two overlapping fields are about. We must understand what problems they tried to grapple with and what their goals and methods were. Put into simple language, marketing deals with three broad complexes: information, institutions, and markets. First, it is important to stress that there is no such thing as objective information in marketing. Such information is inherently ambiguous. Its production and interpretation are deeply value-laden and influenced by the gatherer’s intentions. It directly relates to the reduction of complexity in Luhmann’s sense, as the number of categories for consumers and products has to be small, and these categories tend to ignore finer differentiations. Market research does not just rely on developing consumer profiles, although these are certainly necessary for gaining a rough understanding of the marketplace and making informed investment decisions. Market research also actively fashions and transforms consumers and markets”

 

http://www.palgrave.com/PDFs/9780230341067_sample.pdf

Complexity perspective on human mobility #bigdata

“Fueled by big data collected by a wide range of high-throughput tools and technologies, a new wave of data-driven, interdisciplinary science have rapidly proliferated during the past decade, impacting a wide array of disciplines, from physics and computer science to cell biology and economics. In particular, the ICT’s are inundating us with huge amounts of information about human activities, o ering access to observing and measuring human behavior at an unprecedented level of details. These large-scale datasets, o ering objective description on human activity pat- terns, have started to reshape, and are expected to fundamentally alter, our discussions on quantifying and understanding human behavior. An impressive shift has been witnessed in statistical physics and complex system theory since the beginning of the new millennium, when the possibility of analyzing large datasets of human activities and social interactions has boosted a renewed interest in the study of human mobility on one side, and of social networks on the other side”

http://www.dashunwang.com/pdf/2012-mobilityBook.pdf

Managing #Data for Visual Analytics

“In database research, the big data issue has mainly been addressed as a scale issue: storing and providing the same level of services as before in terms of speed, reliability, interoperability and distribution.The scale challenges are now being solved by research and industry. A less advertised issue raised by the increase of available data is the unprecedented opportunity for discoveries and exploratory studies. For example, Metagenomics is a research ???eld in Biology that sequences DNA from random samples of material collected in the wild to discover the largest possible diversity of living species. With new high-throughput sequencing technologies, the genome of millions of species are sequenced and stored in databases but are not systematically explored due to the lack of appropriate tools. Bank transactions are being logged and monitored to ???nd patterns of frauds, but new schemes arise continually that need to be discovered in the billions of transactions logged daily. This task of discovery of innovative fraud schemes is not well supported by existing tools either. Similar problems arise in a wide range of domains where data is available but requires speci???c exploration tools, including sentiment analysis on the Web, quality control in Wikipedia, and epidemiology to name a few. However, current database technologies do not meet the requirements needed to interactively explore massive or even reasonably-sized data sets”

http://sites.computer.org/debull/A12sept/visual.pdf

A philosopher of science???s response to the challenge of #bigdata biology

“Big data biology—bioinformatics, computational biology, systems biology (including ‘omics’), and synthetic biology—raises a number of issues for the philosophy of science. This article deals with several such: Is data-intensive biology a new kind of science, presumably post-reductionistic? To what extent is big data biology data-driven? Can data ‘speak for themselves?’ I discuss these issues by way of a reflection on Carl Woese’s worry that “a society that permits biology to become an engineering discipline, that allows that science to slip into the role of changing the living world without trying to understand it, is a danger to itself.” And I argue that scientific perspectivism, a philosophical stance represented prominently by Giere, Van Fraassen, and Wimsatt, according to which science cannot as a matter of principle transcend our human perspective, provides the best resources currently at our disposal to tackle many of the philosophical issues implied in the modeling of complex, multilevel/multiscale phenomena”

Data-driven sciences: From wonder cabinets to electronic databases #bigdata

“Even by the journal’s own standards, this was a wild claim. In July 2008, Wired magazine announced on its cover nothing less than “The End of Science”. It explained that “The quest for knowledge used to begin with grand theories. Now it begins with massive amounts of data”.1 Such claims about the emergence of a new “data-driven” science in response to a “data deluge” have now become common, from the pages of The Economist to those of Nature.2 Proponents of “data-driven” and “hypothesis-driven” science argue over the best methods to turn massive amounts of data into knowledge. Instead of jumping into the fray, I would like to historicize some of the questions and problems raised by data-driven science, taking as a point of departure the three rich papers by Isabelle Charmantier and Staffan Müller-Wille on Linnaeus’ information processing strategies, Sabina Leonelli and Rachel Ankeny on model organisms databases, and Peter Keating and Alberto Cambrosio on microarray data in clinical research”