Author: Cosimo Accoto

from the abstract:

 “Customer Relationship Management (CRM) plays a prominent role in  enabling  businesses  to meet their customers ’  needs, and therefore it acts as a catalyst  in the process of creating and delivering value to them. As CRM concerns managing  customer knowledge, it can be considered as a subset of Knowledge Management  (KM). Therefore, in this study, the effort has been made to propose a Customer Knowledge Management (CKM) process model to compensate the existing lack of a  study integrating CRM and KM with the aim of customer value augmentation. In this CKM model, all forms of CRM are employed to support all the phases of CKM. Finally,  a home appliances case is studied to illustrate the proposed CKM model” (Journal of Journal of Database Marketing  &  Customer Strategy Management (2012)  19, 321 – 347)

http://www.palgrave-journals.com/dbm/journal/v19/n4/pdf/dbm201232a.pdf

“This article argues that in an age of knowing capitalism, sociologists have not adequately thought about the challenges posed to their expertise by the proliferation of ‘social’ transactional data which are now routinely collected, processed and analysed by a wide variety of private and public institutions. Drawing on British examples, we argue that whereas over the past 40 years sociologists championed innovative methodological resources, notably the sample survey and the in-depth interviews, which reasonably allowed them to claim distinctive expertise to access the ‘social’ in powerful ways, such claims are now much less secure.We argue that both the sample survey and the in-depth interview are increasingly dated research methods, which are unlikely to provide a robust base for the jurisdiction of empirical sociologists in coming decades. We conclude by speculating how sociology might respond to this coming crisis through taking up new interests in the ‘politics of method’ “(Sauvage and Burrows).

http://soc.sagepub.com/content/41/5/885.full.pdf+html

Author: Emma Uprichard

Abstract:

 “Recently, Savage and Burrows have argued that one way to invigorate sociology’s ‘empirical crisis’ is to take advantage of live, web based digital transactional data. This paper argues that whilst sociologists do indeed need to engage with this growing digital data deluge, there are longer term risks involved that need to be considered. More precisely, C. Wright Mills’  ‘sociological imagination’ is used as the basis for the kind of sociological research that one might aim for, even within the digital era. In so doing, it is suggested that current forms of engaging with transactional social data are problematic to the sociological imagination because they tend to be ahistorical and focus mainly on ‘now casting’. The ahistorical nature of this genre of digital research, it is argued, necessarily restricts the possibility of developing a serious sociological imagination. In turn, it is concluded, there is a need to think beyond the digitised surfaces of the plastic present and to consider the impact that time and temporality, particularly within the digital arena, have on shaping our sociological imagination” (Emma Uprichard, 2012).

http://www.academia.edu/1786188/Uprichard_E._forthcoming_2012_Being_stuck_in_… 

“Databases can be understood as the pre-eminent contemporary doing, organising, configuring and performing thing-and-people multiples in sets. Participation, belonging, inclusion and membership: many of the relations that make up the material social life of people and things can be formally apprehended in terms of set-like multiples rendered as datasets. Mid-twentieth century database design derived different ways of gathering, sorting, ordering, and searching data from mathematical set theory. The dominant database architecture, the relational database management system (RDMS), can be seen as a specific technological enactment of the mathematics of set theory. More recent developments such as grids, clouds and other data-intensive architectures apprehend ever greater quantities of data. Arguably, in emerging data architectures, databases themselves are subsumed by even more intensive set-like operations” (Mackenzie).

http://www.lancs.ac.uk/staff/mackenza/papers/mackenzie_database-multiples-sep… 

Abstract (from Social Science Research Network):      

“With over a dozen bills pending in both the U.S. and E.U. to “solve” the privacy crisis, perhaps it’s time to take a step back and ask some fundamental questions about information management in the age of big data. Why does “private” information evoke visceral policy responses? Is there a rational model for evaluating information exchange and value? Is intellectual property law the model to apply to personal information, or would licensing work better?  This paper, part of the Cato Institute’s Policy Analysis series, traces the historical origins of the “creepy factor” as a conflict between America’s Puritan and frontier origins. It rejects the IP model for personal information and recommends instead a licensing approach — which is largely in place today” (Larry Downes, 2013)

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2200208

What do patterns in empirical data tell us about the structure of the world? (James W. McAllister, Synthese (2011) 182:73–87)

“This article discusses the relation between features of empirical data and structures in the world. I defend the following claims. Any empirical data set exhibits all possible patterns, each with a certain noise term. The magnitude and other properties of this noise term are irrelevant to the evidential status of a pattern: all patterns exhibited in empirical data constitute evidence of structures in the world. Furthermore, distinct patterns constitute evidence of distinct structures in the world. It follows that the world must be regarded as containing all possible structures. The remainder of the article is devoted to elucidating the meaning and implications of the latter claim”

http://download.springer.com/static/pdf/573/art%253A10.1007%252Fs11229-009-96…

“[…] Priority 6: Big Data. The explosive growth in the sources and quantity of data available to firms is leading them to employ new methods of analysis and reporting, such as machine learning and data visualization. Unless the skill sets of professional marketers evolve, it is likely that some of the activities historically associated with marketing and customer service will migrate to other functional areas of the organization, such as information technology or engineering. Academic work, too, in its assumptions, approaches, theories, models, and methodologies, will increasingly be found inadequate to deal with this change..” […]  (extract and image from: Marketing Science, Vol. 31, No. 6, November–December 2012, pp. 873–877)

(selection from Figure 1 A Mapping of Priority Topics Over the Past Quarter Century); image from: Marketing Science, Vol. 31, No. 6, November–December 2012, pp. 873–877)

http://mktsci.journal.informs.org/content/31/6/873.full.pdf+html

“Priority 1: Insight into People in Their Roles as Consumers. The 2012–2014 Research Priorities call for research in any of the following three distinct subtopics: new methods, new data sources, and new theories. Many MSI members are questioning traditional methods of insight generation, such as surveys and focus groups, and traditional frameworks for thinking about consumption. Long-form surveys are hard to reconcile with today’s modes of communication. The climate is ripe for innovation in the gathering and construction of insights into why people buy and use products and services. With respect to methods, our members want to see evidence of the validity of the application of advanced technologies to generate consumer insights, such as mobile devices used for geopolling, social media monitoring, online or in-store tracking of behavior, and technologies as yet unexplored (for example, augmented reality). With respect to data sources, we are particularly interested to see research on the rapid generation of consumer and business insights from large, relatively unstructured data. With respect to theory, we would like to see applications to consumption, at scale and with evidence of validity, of frontier theories in the social sciences, for example, those from psychology, sociology, and anthropology, but also from less frequently applied disciplines such as linguistics and neuroscience. However, we caution researchers to avoid fragmentary laboratory results, unless there is reason to think that the insights will hold up in the marketplace” (from Marketing Science).

http://mktsci.journal.informs.org/content/31/6/873.full.pdf+html?sid=6db502b9…

“In this essay, I develop an understanding of a technicity of attention in social networking sites. I argue that these sites treat attention not as a property of human cognition exclusively, but rather as a sociotechnical construct that emerges out of the governmental power of software. I take the Facebook platform as a case in point, and analyse key components of the Facebook infrastructure, including its Open Graph protocol, and its ranking and aggregation algorithms, as specific implementations of an attention economy. Here I understand an attention economy in the sense of organising and managing attention within a localised context. My aim is to take a step back from the prolific, anxiety-ridden discourses of attention and the media which have emerged as part of the so-called ‘neurological turn’ (see Carr, 2012; Wolf, 2007).1 In contrast, this essay focuses on the specific algorithmic and ‘protocological’ mechanisms of Facebook as a proactive means of enabling, shaping and inducing attention, in conjunction with users” (Taina Bucher, Culture Machine, 3, 2012)

http://www.culturemachine.net/index.php/cm/article/view/470/489