Into the river: big data and market insights

“The move from a deductive approach to an inductive approach runs parallel to the move from hunch-based management to evidence-based management. In the past, managers who came up with the best story and convinced people of their hypothesis, regardless of what the data said, created action in the organization. More and more, such a situation is being replaced by evidence-based management where decisions are driven by true market information and mere hunches lose their importance. Given this trend, the well positioned Market Insights function becomes the brain of the organization”.

http://www.amazon.com/INTO-THE-RIVER-Situated-Cognition/dp/1614347212/ref=sr_…

Published by

Cosimo Accoto

Research Affiliate at MIT | Author "Il Mondo Dato" (Egea) | Philosopher in Residence | Business Innovation Advisor | www.cosimoaccoto.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.