“The term “Big Data” has been buzzing around in the IT industry for the last few months. Top universities in the nation are rushing to offer courses on it. Although data-rich companies such as Amazon, Google, and Yahoo! started this process, traditional companies are now exploring it as well. It is a prominent field that could transform management as we know it. In this paper, the authors look at the implications Big Data has for the overall management and direction of a company, specifically in terms of business strategy. To be sure, this paper is not about learning Big Data, but rather how it integrates with the overall strategy of a company. We begin by defining what Big Data is, and what it is not. We then look at what motivated us to write about big data and its management implications. We also look at applications of Big Data, specifically Hadoop and Google BigQuery”
http://media.wix.com/ugd/36cf28_9daac86c5ceeae18162159a8fb968920.pdf#Bigdata and business perspectives
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