“Before you try to understand what Big Data is, you should know why Big Data matters to business. In a nutshell, the quest for Big Data is directly attributable to analytics, which has evolved from being a business initiative to a business imperative. In fact, we’d say that analytics has caused a bifurcation of industry participants: some are leaders and some are followers. It’s hard to overlook the impact that analytics has had on organizations during the last decade or so. IBM’s Institute of Business Value, in partnership with MIT’s Sloan Management Review, published the results of a study in a paper called The New Intelligent Enterprise. This paper concluded that organizations that achieve a competitive advantage with analytics are over two times more likely to substantially outperform their industry peers. Think about that for a moment: Analytics (specifically, analytics enriched with Big Data) will help you to outperform your competitors, so if your business is simply curious about Big Data, and your competitors are more than curious—well, you get the point”
http://www.ibmbigdatahub.com/blog/harness-power-big-data-book-excerpt
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