“Interest in Big Data analytics (BDA) has certainly skyrocketed in the past few years to reach a fevered pitch, with the market for this technology projected to reach a 58% compounded annual growth rate over the next five years.1 Indeed, when I walked the vendor exhibit halls at several TDWI World Conferences during the past year, it seemed that nearly all the application vendors had introduced a new package offering a “Big Data” solution. At every booth, plenty of curious attendees lined up to hear about these new features. The vendors were certainly happy for the attention, but they also confided to me that they had grown tired of answering the same question day after day, namely “What is Big Data?”
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