Note 3
From real-time to subperceptual (and eterogeneity of time in digital age)“A common trivial statement in big data discourse is claiming business and marketing live nowadays in a “real-time” dimension. I think it’s a misleding sentence because is not enough to say “real-time”. In fact, the concept of “human” real-time has a specific sensorial connotation and limitation and is different from the “machinic” real-time that works in a “sub-perceptual” dimension for humans. It’s time to evolve our big data perspective to include and evaluate the relationship between the computational real-time and the bionic real-time” (Cosimo Accoto, 2013)
cosimoaccoto.com 