From real-time to subperceptual #bigdata

Note 3

From real-time to subperceptual (and eterogeneity of time in digital age)

“A common trivial statement in big data discourse is claiming business and marketing live nowadays in a “real-time” dimension. I think it’s a misleding sentence because is not enough to say “real-time”. In fact, the concept of “human” real-time has a specific sensorial connotation and limitation and is different from the “machinic” real-time that works in a “sub-perceptual” dimension for humans. It’s time to evolve our big data perspective to include and evaluate the relationship between the computational real-time and the bionic real-time” (Cosimo Accoto, 2013)

About Cosimo Accoto

Visiting Scientist at MIT (Boston). Formerly, Partner and VP Innovation at OpenKnowledge http://www.open-knowledge.it/en/ | Books author and coauthor (recently published "Social Mobile Marketing", Egea 2014, 2e) | Digital theorist and international researcher | Analytics industry speaker | @cosimoaccoto | http://www.linkedin.com/in/cosimoaccoto | cosimo.accoto@open-knowledge.it |

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