The evolution of social business [a new report by Altimeter Group]

Schermata 03-2456358 alle 22.43.14

[Altimeter Group, image and abstract] “Companies are not created equal. Altimeter Group found that companies go through six distinct stages of social business maturity, each with unique risks and opportunities.Based on a series of interviews with organizations that are investing in social media strategies at varying levels, we learned that notable differences exist between companies implementing a social media strategy and those that are building a social business. A social media strategy lays out the channels, platforms, and tactics to support publishing, listening, and engagement. A social business strategy is the integration of social technologies and processes into business values, processes, and practices to build relationships and spark conversations inside and outside the organization, creating value and optimizing impact for customers and the business alike” (from the executive summary, Altimeter Group, 2013)

Published by

Cosimo Accoto

Research Affiliate at MIT | Author "Il Mondo Ex Machina" (Egea) | Philosopher-in-Residence | Business Innovation Advisor |

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