According to Bill Franks, author of “Taming the Big Data” (2012): “Organizations need to jump in and start leveraging it today. There is no reason to delay. While there will certainly be bumps in the road and some resistance to change, it is entirely possible to tame big data starting right now. Whether it is text data or web data or sensor data, there are already organizations actively capturing, analyzing, and making decisions based upon it. The organizations that decide to be leaders will uncover new business opportunities and implement new business processes before the followers realize what has happened. It is rare to have a chance to be among the first to enter an entirely new realm of data and analysis. Don’t let your organization miss the chance that is sitting in front of you today. Begin to uncover the ways that the analysis of big data can change how your organization does business. Reap the benefits. What are you waiting for?”