http://dupress.com/articles/too-big-to-ignore/
“Much of the language surrounding big data conveys a muddled conception of what data, “big” or otherwise, means to the majority of organizations pursuing analytics strategies. Big data is shrouded in hyperbole and confusion, which can be a breeding ground for strategic errors. Big data is a big deal, but it is time to separate the signal from the noise” (from Deloitte Review, 12, 2013)
cosimoaccoto.com 