(from the preface) “The Information Age suffers from a glaring omission. This claim may surprise many, considering we are actively recording Everything That Happens in the World. Moving beyond history books that document important events, we’ve progressed to systems that log every click, payment, call, crash, crime, and illness. With this in place, you would expect lovers of data to be satisfied, if not spoiled rotten. But this apparent infinity of information excludes the very events that would be most valuable to know of: things that haven’t happened yet” (Siegel, Predictive Analytics, 2013)
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