people analytics is poised for a revolution… (cit.) #bigdata

“Today, people analytics is poised for a revolution, and the catalyst is the explosion of hard data about our behavior at work. This data comes from a wide variety of sources. Digital traces of activity from e-mail records, web browsing behavior, instant messaging, and all the other IT systems we use give us incredibly detailed data on how people  work. Who communicates with whom? How is IT tool usage related to productivity? Are there work styles that aren’t well-supported by current technology? Although this data can provide amazing insights, it’s only the digital part of the story. Data on the physical world is also expanding at a breakneck pace thanks to the rapid development of wearable sensing technology. These sensors, from company ID badges to cell phones to environmental sensors, provide reams of fine-grained data on interaction patterns, speaking patterns, motion, and location, among other things. Because most communication and collaboration happens face to face, this data is critical for people analytics to take that next leap forward and become a transformative organizational tool. By combining precise data from both real and virtual worlds, we can now understand behavior at a previously unimaginable scale” (from the Preface to “People Analytics”, Waber, FTPress, 2013)

Schermata 05-2456432 alle 17.20.26.

Published by

Cosimo Accoto

Research Affiliate at MIT (Boston). Formerly, Partner and VP Innovation at OpenKnowledge http://www.open-knowledge.it/en/ | Books author and coauthor (recently published "Social Mobile Marketing", Egea 2014, 2e) | Digital theorist and international researcher | Analytics industry speaker | @cosimoaccoto | http://www.linkedin.com/in/cosimoaccoto | cosimo.accoto@open-knowledge.it |

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