” […] Instead, the collection and collation of factors external to the subject enables the production of various combinations that form sets of different profiles, with each profile essentially being a specific combination of factors. At the moment databases ‘find’ or produce such a specific combination of factors, a subject is placed into the profile that fits that combination. This new mode of observation, in other words, is pattern recognition […] (Savat, Uncoding the Digital, 2013)
