“This new mode of observation is pattern recognition” #bigdata

” […] Instead, the collection and collation of factors external to the subject enables the production of various combinations that form sets of different profiles, with each profile essentially being a specific combination of factors. At the moment databases ‘find’ or produce such a specific combination of factors, a subject is placed into the profile that fits that combination. This new mode of observation, in other words, is pattern recognition […] (Savat, Uncoding the Digital, 2013)

Schermata 06-2456453 alle 13.02.28

Published by

Cosimo Accoto

Research Affiliate at MIT (Boston). Formerly, Partner and VP Innovation at OpenKnowledge http://www.open-knowledge.it/en/ | Books author and coauthor (recently published "Social Mobile Marketing", Egea 2014, 2e) | Digital theorist and international researcher | Analytics industry speaker | @cosimoaccoto | http://www.linkedin.com/in/cosimoaccoto | cosimo.accoto@open-knowledge.it |

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