[Abstract] “In this paper we consider the significance of metadata in relation to image economy of the web. Social practices such as keywording, tagging, rating and viewing increasingly influence the modes of navigation and hence the utility of images in online environments. To a user faced with an avalanche of images, metadata promises to make photographs machine readable in order to mobilize new knowledge, in a continuation of the archival paradigm. At the same time, metadata enables new topologies of the image, new temporalities and multiplicities which present a challenge to historical models of representation. As photography becomes an encoded discourse, we suggest that the turning away from the visual towards the mathematical and the algorithmic establishes undecidability as a key property of the networked image” (Notes on the Margins of Metadata: concerning the undecidability of the digital image, Daniel Rubinstein and Katrina Sluis, 2013)
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