Data Ages & Marketing Logic

Here my visual crossing data ages and dominant marketing approaches: from a poor-data world to an ubiquitous data environment and from a “set” logic to an “emergence” logic

Screen Shot 2016-01-06 at 16.49.15

Published by

Cosimo Accoto

Research Affiliate at MIT (Boston). Formerly, Partner and VP Innovation at OpenKnowledge http://www.open-knowledge.it/en/ | Books author and coauthor (recently published "Social Mobile Marketing", Egea 2014, 2e) | Digital theorist and international researcher | Analytics industry speaker | @cosimoaccoto | http://www.linkedin.com/in/cosimoaccoto | cosimo.accoto@open-knowledge.it |

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