Mapping service-dominant logic in platform age (Accoto 2018)

Platform thinking e service-dominant logic: un mio schema di sintesi per mappare nei modelli a piattaforma le logiche service-dominant di Vargo e Lusch (Accoto 2018)

 

Published by

Cosimo Accoto

Research Affiliate at MIT (Boston). Formerly, Partner and VP Innovation at OpenKnowledge http://www.open-knowledge.it/en/ | Books author and coauthor (recently published "Social Mobile Marketing", Egea 2014, 2e) | Digital theorist and international researcher | Analytics industry speaker | @cosimoaccoto | http://www.linkedin.com/in/cosimoaccoto | cosimo.accoto@open-knowledge.it |

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