Dall’era dei media all’età delle piattaforme (Accoto 2018)

Una mia schematizzazione esplorativa preliminare sul cambio di paradigma nel passaggio dalla logica dei media al modello delle piattaforme (Accoto 2018 – work in progress). Lo schema collassa prospettive e contributi differenti: dalla service-dominant logic di Vargo e Lusch al platform thinking di Val Alstyne, dalla sensing technology di Brodmerkek & Carah all’anticipatory medium di Hansen.

 

Published by

Cosimo Accoto

Research Affiliate at MIT (Boston). Formerly, Partner and VP Innovation at OpenKnowledge http://www.open-knowledge.it/en/ | Books author and coauthor (recently published "Social Mobile Marketing", Egea 2014, 2e) | Digital theorist and international researcher | Analytics industry speaker | @cosimoaccoto | http://www.linkedin.com/in/cosimoaccoto | cosimo.accoto@open-knowledge.it |

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