What is the social in social media?


“[…] These algorithmic calculations run in the background and measure every single click, touch of the keyboard, and use of a keyword. For Baudrillard, this “positive absorption into the transparency of the computer” is even worse than alienation. The public has become a database full of users. The “evil genius of the social” has no other way to express itself than to go back to the streets and squares, guided and witnessed by the multitude of viewpoints that tweeting smartphones and recording digital cameras produce. In the same way that Baudrillard questioned the outcome of opinion polls as a subtle revenge of the common people on the political/media system, we should question the objective truth of the so-called Big Data originating from Google, Twitter, and Facebook. Most of the traffic on social media originates from millions of computers talking to each other”


Published by

Cosimo Accoto

Research Affiliate at MIT | Author "Il Mondo Ex Machina" (Egea) | Philosopher-in-Residence | Business Innovation Advisor | www.cosimoaccoto.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.