The emergence of modulation

“THE EMERGENCE OF MODULATION” (UNCODING DIGITAL, 2013)

“One very notable effect is that individuals, when using digital media, are always ‘seen’ and, as such, are subject to examination on a constant basis. In the case of a frequent flyer program, for example, a customer’s actions – especially those that generate points such as grocery shopping, flying, using their phone through a specific provider, and so on – are constantly observed and recorded, and the customer is constantly tested to check if they pass the test for moving up or down a rank, of which they are constantly reminded. In the context of digital technologies, in other words, no action is not subject to constant examination in some respect”

 

About Cosimo Accoto

Research Affiliate at MIT (Boston). Formerly, Partner and VP Innovation at OpenKnowledge http://www.open-knowledge.it/en/ | Books author and coauthor (recently published "Social Mobile Marketing", Egea 2014, 2e) | Digital theorist and international researcher | Analytics industry speaker | @cosimoaccoto | http://www.linkedin.com/in/cosimoaccoto | cosimo.accoto@open-knowledge.it |

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