“THE EMERGENCE OF MODULATION” (UNCODING DIGITAL, 2013)
“One very notable effect is that individuals, when using digital media, are always ‘seen’ and, as such, are subject to examination on a constant basis. In the case of a frequent flyer program, for example, a customer’s actions – especially those that generate points such as grocery shopping, flying, using their phone through a specific provider, and so on – are constantly observed and recorded, and the customer is constantly tested to check if they pass the test for moving up or down a rank, of which they are constantly reminded. In the context of digital technologies, in other words, no action is not subject to constant examination in some respect”
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