“A data-driven company needs to move beyond reports and dashboards and into actionable granular system alerts that do not require interpretation and are small enough in scope to complete today. Think of your applications and systems as really smart people to follow, people who can post/tweet conditions that are based on real-time analytics, complex and deep dives into data that require multiple reports and complex interpretation. The simple statement “At the current rate of movement, three stores are out of stock of XYZ in one week, and the distribution center has no stock” can be posted and followed by any number of people: sales, manufacturing, management, warehousing, etc. That is actionable data that can be discussed, commented on, liked, shared, forwarded, and resolved within that E2.0 tool” (by Morgan, The Collaborative Organization, 2012, p. 98)
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