Toward an integrated “business networks sentiment analysis” #bigdata

Schermata 03-2456355 alle 20.30.07

In a social business environment, it’s relevant to measure not just the customer’s sentiment, but also the “sentiment” of all the “value exchangers” in the business networks and ecosystems. Correctly Sandy Carter (in her interesting “Get Bold”, 2012) points out the relevance of measuring both the sentiment of “social customers” and the “social employees” (as well as the sentiment of all the actors involved in the business ecosystem). And of course, in the social business perspective, not only the quantification of “sentiment”, but also the analytics of a wide range of additional social business measures.

Published by

Cosimo Accoto

Research Affiliate at MIT (Boston). Formerly, Partner and VP Innovation at OpenKnowledge http://www.open-knowledge.it/en/ | Books author and coauthor (recently published "Social Mobile Marketing", Egea 2014, 2e) | Digital theorist and international researcher | Analytics industry speaker | @cosimoaccoto | http://www.linkedin.com/in/cosimoaccoto | cosimo.accoto@open-knowledge.it |

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