#BigData: major shifts of mindset

“[…] big data is about three major shifts of mindset that are interlinked and hence reinforce one another. The first is the ability to analyze vast amounts of data about a topic rather than be forced to settle for smaller sets. The second is a willingness to embrace data’s real-world messiness rather than privilege exactitude. The third is a growing respect for correlations rather than a continuing quest for elusive causality” (“Big Data”, 2013, Mayer-Schonberger and Cukier)