In search of insight and foresight (Economist, 2013)

“How can you get there if you don’t know the route? This may seem an odd question, but a tremendous number of organisations working hard to leverage data to their advantage have no real roadmap. To create one, companies must first use data to understand past performance and where their journey has taken them so far. Then, they can see where they are headed—or could go if they pointed themselves in the optimal direction. Behind every effort to effectively leverage data for insight into a business, and foresight into a path to strong performance, is a process involving smart hypotheses and savvy questions whose answers show the way” (from the executive summary, The Economist, Intelligence Unit paper, 2013)

Schermata 04-2456412 alle 00.59.41

About Cosimo Accoto

Visiting Scientist at MIT (Boston). Formerly, Partner and VP Innovation at OpenKnowledge | Books author and coauthor (recently published "Social Mobile Marketing", Egea 2014, 2e) | Digital theorist and international researcher | Analytics industry speaker | @cosimoaccoto | | |

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