“The data directive is an Economist Intelligence Unit (EIU) report, commissioned by Wipro. It seeks to explore the degree to which the ongoing data revolution within business is delivering truly strategic change within companies, as opposed to more incremental optimisation gains. Although many of the issues discussed here stray into the realm of so-called “big data”, this report is not explicitly focussed on that topic and does not deal with any technology-related issues. Instead, it seeks to explore how the wider trend toward a greater reliance on data is affecting the strategic management of businesses at a C-suite level, across a range of industries” (The Economist – Intelligence Unit, April 2013)
