“Post-demographics machines” #bigdata

Post-demographics? Leading research into social networking sites considers such issues as presenting oneself and managing one’s status online, the different ‘social classes’ of users of MySpace and Facebook and the relationship between real-life friends and ‘friended’ friends (Boyd & Ellison, 2007). Another set of work, often from software-making arenas, concerns how to make use of the copious amounts of data contained in online profiles, especially interests and tastes. I would like to dub this latter work ‘postdemographics’. Post-demographics could be thought of as the study of the data in social networking platforms, and, in particular, how profiling is, or may be, performed. Of particular interest here are the potential outcomes of building tools on top of profiling platforms, including two described below. What kinds of findings may be made from mashing up the data, or what may be termed meta-profiling? [from Rogers, “Post-demographics Machines”]

A chapter on “Social Media and Post-demographics Machines” in [Rogers, Digital Methods, The MIT Press, 2013)

Schermata 06-2456471 alle 09.29.40

 

http://www.govcom.org/publications/full_list/WalledGarden_ch04_RR.pdf

About Cosimo Accoto

Visiting Scientist at MIT (Boston). Formerly, Partner and VP Innovation at OpenKnowledge http://www.open-knowledge.it/en/ | Books author and coauthor (recently published "Social Mobile Marketing", Egea 2014, 2e) | Digital theorist and international researcher | Analytics industry speaker | @cosimoaccoto | http://www.linkedin.com/in/cosimoaccoto | cosimo.accoto@open-knowledge.it |

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: