Social Employee #roi #socbiz #socialbusiness #analytics #sbi #bigdata

” […] It’s important to note here, however, that even though brands are finding proven ways to measure the ROI of social endeavors, it is generally agreed that ROI, in some ways, is beside the point. When talking about social business, the discussion refers to building a culture of empowered, engaged social employees who are as confident working collaboratively as they are working independently. Social business, then, is a long-term game plan for corporate sustainability, accountability, and transparency. The benefits of social business grow exponentially—and will continue to be felt for generations to come. Thinking simply in terms of ROI is, quite frankly, far too narrow a view when experiencing nothing short of a cultural revolution […] “from the Social Employee, 2013” (Burgess and Burgess, “The Social Employee”, 2013, p.30)

Schermata 07-2456497 alle 21.46.26

About Cosimo Accoto

Visiting Scientist at MIT (Boston). Formerly, Partner and VP Innovation at OpenKnowledge http://www.open-knowledge.it/en/ | Books author and coauthor (recently published "Social Mobile Marketing", Egea 2014, 2e) | Digital theorist and international researcher | Analytics industry speaker | @cosimoaccoto | http://www.linkedin.com/in/cosimoaccoto | cosimo.accoto@open-knowledge.it |

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