#BigData and semioticization of behaviour

“The use of myriad forms of data in this way for data-mining purposes represents, among other things, a vast process of the semioticization of behavior” ( Fuller and Goffey, Evil Media, The MIT Press, 2012:98)

https://mitpress.mit.edu/books/evil-media-0

Schermata 08-2456523 alle 11.35.12

Published by

Cosimo Accoto

Research Affiliate at MIT (Boston). Formerly, Partner and VP Innovation at OpenKnowledge http://www.open-knowledge.it/en/ | Books author and coauthor (recently published "Social Mobile Marketing", Egea 2014, 2e) | Digital theorist and international researcher | Analytics industry speaker | @cosimoaccoto | http://www.linkedin.com/in/cosimoaccoto | cosimo.accoto@open-knowledge.it |

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