Published on “Economia & Management” (SDA Bocconi review) my new article on big data

 

My framework for the “experience beyond experience” (Accoto 2016)

My framework for the “value innovation loop” (Accoto 2016)

 

“In the IOT age, markething is the the new marketing” (Accoto 2016)

Here my visual crossing data ages and dominant marketing approaches: from a poor-data world to an ubiquitous data environment and from a “set” logic to an “emergence” logic

My (work in progress) framework [competencies and skills] of an agile digital marketing

 

 

I’m really pleased and honored to have been given the opportunity to write the afterword of “Fisica sociale” (UBE 2015), the italian version of “Social Physics” by Alex Pentland, edited by UBE Bocconi University Press.